The anatomy of every successful stories always includes these three crucial steps. This is the point where they need to make a decision to move forward, to set themselves on the path towards reaching their goals with your help and guidance. In market-based storytelling, you’re prompting your customers to click that buy button, subscribe to your channel, or follow your brand so they can achieve that same happily ever after. You’re connecting with your market by being personal, engaging them directly with your content and demonstrating to them that you understand what they need and can give it to them.Īt the end of every great romance book, the hero and heroine ride off in the sunset, finally at the point of finding their happily ever after. In the second part of your storytelling campaign, you’re offering your audience with a solution to the problems outlined in step one. This is an important step because it will set the tone for your entire campaign and help connect your brand with its audience. In other words, you’re acknowledging the problems that they need help with and clarifying your brand message to demonstrate you understand your market and what they’re struggling with. In phase 1, you’re outlining the conflicts that your audience is suffering with. In the first part of your storytelling campaign, you’re essentially laying the foundation for your story arc. When using storytelling to further your outreach, your story needs to cover all the bases, which means you’ll begin by: The beginning, the middle and of course, the end.
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